BIRD:  Business Institute for ReDecision


Kracht van voorbeeldgedrag

Een unieke masterclass van André Wierdsma en Mil Rosseau.
Kijk hier voor meer info.
Data: 21, 22, 23 en 24 november 2016
Plaats: regio Utrecht
Begeleiding: Prof Dr. André Wierdsma en Mil Rosseau Msc., erkend opleider en supervisor PTSTA
Meer info: afmwierdsma@hotmail.com en/of +31(0)6-21837499


At autonoom NV, we design and facilitate cutting-edge training, coaching and consultancy for our passionate clients across the globe.

With BIRD, the Business Institute for Redecision, we train and support people that see the benefits of integrating the wiring of the brain into the wiring of the economics. We teach people how to deal with root causes of behaviours in business.

We put Transactional Analysis, or TA, at the heart of most of our interventions. Enroll in our TA Classics & TA Masterclasses and get your degree in TA.


With BIRD, the Business Institute for Redecision, we train and support people that see the benefits of integrating the wiring of the brain into the wiring of the economics. We teach people how to deal with root causes of behaviours in business.

Companies worldwide are confronted with challenges they’ve never seen before. Leading companies go al- most bankrupt in six to eight quarters. Think of the Nokia’s, Goldman Sachs and RIM’s of this world. Others come out of near bankruptcy and grow into the number 1 company worldwide. Think of Apple.

Some of the solutions from last century are no longer valid in this environment. It is no longer enough to develop a number of competencies. We need to rewire the brain. Evidence shows that agile moving into the new business-world environment, largely benefits from brainware.

There are two specific ways to tackle major challenges: incremental change (Kaizen) or root cause analysis (Business Process Redesign). Both approaches are valuable. However there is a difference. Sustainable change is based on root cause analysis. The core of change lies in attitudes, driving internalized values that in the end make the difference.

Recent brain research shows how the wiring of the brain has a huge impact on what people are able and willing to do. It takes a while until this scientific knowledge becomes common knowledge and -sense.

We witnessed many types of scientific research that turned into commodities: light bulbs, nuclear plants, all types of medication, smartphones.

It is time to transform the results of brain research into practical, applicable tangible instruments for the business world.

Without Edison and Tesla, no electric appliances. Without the Currie family no nuclear power. Without Fleming, no antibiotics. Those pioneers are crucial for our actual comfort. For BIRD, Eric Berne, Bob and Mary Goulding belong to this breed of visionary pioneers.

With the support of key people at Nyenrode Business University and progressive thinking companies all over the world, we are able to develop and refine a methodology to enable people to use this state-of-the-art technology in multiple situations.

In these workshops, we share this knowledge.

The BIRD training puts ‘handles’ on the results of brain research, making them easily available to both ‘change masters’ and ‘change agents’.